Workshop with Paula Scher

‘Liquid Identities – Design in every dimension’ was the theme of the two day workshop held by Paula Scher, Principal of International Consultancy Pentagram. The assignment was to create an identity for a non-profit organization that can be recognized and understood in every form of media.
I chose “Produce to the People” from San Francisco, dedicated to aiding the food security and health of their community through urban gardening and food education. My idea was based on their corporate vision of sharing and distributing food equally to everyone. The equal aspect of a simple pie chart was transferred into an overall concept that can be applied in form and function to iconography, communication tools and even landscape design.





tasks: Visual Identity